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Rooted Nutrition & Wellness
Project type
Design
Date
2023
Location
Chattanooga, TN
The branding and website for Rooted Nutrition & Wellness were designed to reflect a holistic, grounded approach to health — one centered on nourishment, sustainability, and whole-person wellness. Inspired by natural growth patterns and organic forms, the visual identity draws heavily from leaf imagery, with the custom logo mark abstracting layered leaves into a structured yet flowing symbol that represents renewal, balance, and rooted transformation.
The identity system balanced clean modern typography with earthy tones and natural textures to create a brand experience that felt calm, credible, and approachable. Every design choice was made to reinforce the practice’s philosophy that wellness begins at the root — addressing long-term health through education, intentional living, and personalized care rather than quick fixes.
In addition to the branding, the project included the design and development of a responsive website experience that integrated educational resources, service information, workshops, and community programming into a cohesive digital platform. The site was designed to feel fresh, inviting, and easy to navigate while visually reinforcing the brand’s connection to nature, nourishment, and sustainable wellness.
